Global Travel News
New Platform Will Connect Content Creators with G Adventures
As travel begins to reach and exceed pre-2020 levels, G Adventures has revamped the process with which it will work with creators, focusing on specific geographical areas, themes, and experiences that dovetail into larger marketing strategies. Jerne offers an easy-to-use platform that ensures both sides – creators and providers – are matched in a mutually-beneficial relationship, clearly defining goals and responsibilities, and providing useful metrics and measurable results.
“We know that creators are a key piece in our marketing plan, and Jerne’s seamless platform will allow us to work more efficiently with new audiences to amplify how traveling with G Adventures can help make the world a better place,” Alex Sanchez, consumer marketing manager for G Adventures in the US.
According to a recent study by Adobe*, there are hundreds of millions of influential creators around the world who are focused on sharing and engaging with their community of followers across a plethora of online platforms. Nielsen, in another recent study**, found that 71% of consumers trust advertising opinions and product placement from content creators.
“When you combine the volume of creators around the world and the documented influence they have on buying decisions with a world-class product like G Adventures, the sky is truly the limit,” said Tim Morgan, Jerne’s CEO.
“As the pioneer in community tourism, G Adventures has long understood that building, sustaining, and growing a community is one of the most important ways that travel can be a force for good,” said Sanchez. “And it’s no different when working with the creator community.”
“As a leader in building community within its travelers as well as in its destinations, G Adventures is perfectly poised to realize the marketing opportunities associated with this fast-growing distribution channel,” said Morgan.
About G Adventures
Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a pioneer in community tourism and small group travel, offering more than 750 trips in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travelers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact commitments, which include travel guidelines for children, wildlife and Indigenous people, community-based Planeterra projects travelers can experience on their trips, and the industry-leading ‘Ripple Score’ assessment which measures how many traveler dollars stay in the local economy. G Adventures offers life-changing tours for people of all ages, interests and budgets, because our world deserves more you.
Jerne is the world’s leading platform connecting thousands of influential travel creators and experience providers – hotels, cruise lines, tour operators, restaurants, spas, and every experiential product in between – forming a new channel for travel distribution. Notably, Jerne is the official creator economy partner of Forbes Travel Guide, the global authority on luxury hospitality. Jerne was co-founded in 2021 by Tim Morgan and Ryan McElroy who have a combined 35 years of travel industry experience, both having worked with or served on advisory boards of some of the world’s leading travel companies. Formerly overseeing Canada & EMEA for Virtuoso, Morgan also co-founded The 1000, a $3 billion club for the world’s most influential travel advisors. McElroy also co-founded Travel Agency Tribes, a provider of B2B2C travel marketing technologies used by thousands of travel companies and consumers every day.